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In Erewhon, you can’t throw a gluten-free turmeric chicken tender without hitting a canned beverage touting its adaptogenic qualities.

The adaptogenic drink market is booming, as research shows that young people are less interested in alcohol and seek healthy alternatives.

A TikTok video from last fall that highlights different types of adaptogenic drinks has been viewed more than 1.2 million times.

Though adaptogenic drinks are relatively new to Western consumers, the term “adaptogen” has been around since 1947, when it was coined by Soviet scientist Nikolai Lazarev, who was searching for stimulating substances during the Cold War.

Today, those same ingredients are showing up in adaptogenic supplements and beverages, but their medical value is debated.