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The conservationist, Aussie TV personality and son of the late “Crocodile Hunter” Steve Irwin flashes some serious muscle in the new Bonds ads, which include him posing with a snake, a spider and a lizard.

The Trump campaign and its agents also made innovative use of targeted ads that were delivered via streaming services to persuadable voters — these are typically low-information and other members of the public who do not pay close attention to politics.

But many of the ascendant streaming services and smart TVs allow advertisers to be far more precise — down to picking specific individuals to serve ads to.

The Harris side, awash in cash, mostly ran streaming television ads the old-fashioned way — targeting by geography….

You've promised no focus-tested messages, no wasted money on ads and you've kind of described what seems to me sort of a mutual aid network through the campaign.