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Pointing out that it’s hard to land airtime in the L.A. radio market — even many Kings broadcasts are relegated to an app — Marcus said there are benefits to doing a webcast that people can stream through their phone and play in their car.

“Housewives of Beverly Hills” royalty Kyle Richards functions more like RFK Jr.; both are part of a family dynasty and can pull new things to be mad about out of thin air just to get airtime.

When the shooting started, he was sitting in his usual spot - on the pavement outside his own front door, selling airtime for mobile phones and home-made doughnuts.

For the first year of the war, at least, militarly analysts, pundits and retired generals were all getting airtime and building their brands.

But cable networks saw an opportunity to sell entire blocks of airtime all night long.