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Most of the yards along the way were dotted with bright yellow and blue “Yes on 8” lawn signs with an image of an apple-pie conventional family that looked like it was from the 1950s instead of the 21st century: mom, dad, son, daughter, the females wearing dresses.

It could have raised funds it needed elsewhere, through traditional, home-spun, apple-pie American institutions like private equity behemoths.

But even now, the findings have a gentle, apple-pie allure.

He’s a pleasingly inoffensive, nonthreateningly masculine, apple-pie type, but like so many all-American commodities, there’s more lurking in that designation.

In a company-produced video, Mr. Mintz touted the various products his kitchens made, from cream cheese to ravioli to apple-pie pizza and, of course, Tofutti ice cream.