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There are murals in almost every alley and metal street art lining the roads.

Roberti’s goddess-inspired works of art lining the walls breathed life into the runway, transforming it into a modern pantheon where models, resembling exquisite deities, seemed to float by.

For months before this year’s September festivities, Wiggins’s team loaded the stock room with inventory, from prints of the art lining agency corridors to the best-selling logoed mugs showcased in Hollywood spy flicks.

The singer describes it as a ground for her creativity, and although the family no longer occupy the space, the current owners continue to maintain that creative spirit, with large pieces of art lining the walls and neon coloured bottles of hair products.

Image: MWM Immersive Before beginning the 20-minute VR experience, I was shown into a dimly lit gallery with concept art lining the walls.