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He also helped shake up the athletic shoe industry and supercharge sneaker culture by teaming up with Nike to create Air Jordans in the mid-1980s.

She has signed with a modeling agency - attending Paris Fashion Week is on her bucket list — and this week sealed a major endorsement deal with the athletic shoe and apparel company, Reebok.

She has signed with a modeling agency - attending Paris Fashion Week is on her bucket list - and this week sealed a major endorsement deal with the athletic shoe and apparel company, Reebok.

Oleson and Anguilla, who have years of experience in various aspects of the athletic shoe business with different brands, declined to criticize their giant competitors.

The athletic shoe giants all have lines of volleyball shoes, but Avoli co-founders Mark Oleson and Rick Anguilla said their brand is fully dedicated to what they believe is an underserved market.