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She said El Aviso’s advertisers asked them to do a similar publication once word got out that it was going under, so De la Torre and her husband — accountants by training who started El Clasificado in 1988 — ran the proverbial numbers.

The first issue of VíveLA looks like an El Aviso clone at first glance.

For decades, El Aviso and El Clasificado lorded over Southern California’s Spanish-language newspaper wars together — yet apart.

When El Aviso sputtered out, El Clasificado’s husband-and-wife owners, Martha de la Torre and Joe Badame, sensed an opportunity.

But El Aviso hasn’t published since November; in January, its parent company declared Chapter 7 bankruptcy.