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She had remained active in the AXO sorority at UGA, where she studied before enrolling in nursing school.

In a press release earlier this month, the company stated that it has signed a franchise agreement with Grupo AXO to establish a retail network for Abercrombie & Fitch and Hollister brands in the country.  Founded in 1994, Grupo AXO has built a great reputation for developing brands in the Mexican apparel market.

Switch Vision AXO, $150 Launching in a few weeks, the Switch AXO sunglasses--made by a start-up called Liberty Sports in Fairfield, New Jersey--use interchangeable lenses.

Grupo Axo welcomed the agreement, saying it would "accelerate our growth in Mexico and open the opportunity to replicate our successful business model in the rest of Latin America," according to the Alsea press release.

Grupo Axo has 19 years experience in Mexico, marketing brands including Tommy Hilfiger, Coach, Guess, and Sephora, through 116 stores and 2,200 points of sale in department stores, the statement said.