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What do Snoop and Dr. Dre and their canned cocktail have to do with a random bowl game whose past naming-rights sponsors include Offerpad and Barstool Sports?

But, as a whole, the ads this year did carry a slight rightward sheen, or at the very least a renewed thirst for the Barstool dollar.

Writer Max Read theorized this summer that Welch had broken into the Zynternet, a male-attentive slice of the internet named for the ubiquitous nicotine pouches and aligned culturally with the Barstool Sports empire, and whose main philosophical beliefs include “epicurean libertarianism” and “all-purpose misogyny.”

When he endorsed Kamala Harris on Barstool Sports’ The Yak Podcast last summer, some of his followers turned on him for being a liberal.

In the Thursday episode of Barstool Sports’ “BFFs” podcast, LaPaglia broke down Bryan’s alleged “narcissistic emotional abuse” as well as her decision to reject a $12-million nondisclosure agreement offered by his team — which she called “his final shot at still controlling me.”