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The mood is described as one of bhakti, or devotion.

“Do we get the right to kill a human being in the name of cow? Is this ‘gau bhakti’?

The festival combines music, yoga, workshops, lectures and a marketplace of "conscious living" vendors who represent yoga systems such as asana, raja, bhakti, jnana and karma.

For almost 40 years, the society has offered patrons daily prayer sessions based in Vaishnava Hinduism, which emphasizes bhakti devotion, an active involvement of devotees in worship through practices such as yoga and chanting.

From the perspective of the Bhagavad-Gita, the spiritual path as I have described here is known as karma yoga and bhakti yoga.”