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Perhaps some people are looking at me and saying 'she has a similar body type to me'.

James is a plus-size male model - and says "meaningful change" for him would mean all body types get equal representation and the category no longer exists.

"I can do what I want, I can make a Sim with any body type, complexion, hair, whatever I want to do, it's one of the most customisable games I have."

The brand, valued at $1bn, became known for its runway extravaganzas, reminiscent of a modern alternative to the iconic Victoria's Secret shows, but this time with every body type on display.

"If they mention the character's body type," she says, "I pass immediately. It's lazy and weird."