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That’s the only way to explain how its bodybuilding exhibitions look like Shakespeare performances, with balconies of people applauding nonstop as a soloist flexes onstage.

Joey first took steroids aged 20 after getting into bodybuilding - and started injecting them a year later.

He then studied sports at the University of Bath and worked for brand Fitness First as a personal trainer before turning his attention to professional bodybuilding.

“I always felt that I was quite misunderstood in the sport of bodybuilding,” Heath says over Zoom.

Middlesbrough fan Bionic, whose real name is Matty Campbell, was a talented footballer as a teenager and came close to having a professional career before taking up bodybuilding.