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As she sips bone broth from a wine tumbler, Hudson listens to herself singing about Hawn’s showbiz origin story in the next room: “She drove a hundred miles to Baltimore / In a busted Caddy with holes in the floor.”

If I want something sweet, I’ll get a pastry, and if not, I’ll just get a bone broth with my coffee.

And I always get a bone broth from Erewhon, too.

Once a week, Antoci drives across town to Erewhon’s downtown headquarters, where she and two small teams — one for grocery, the other for health and beauty — gather in a conference room and tear open packages of protein powders and superfood balls, dip into jars of bone broth and slather hyaluronic sea serums onto their faces.

And if Erewhon sells it — sea moss gels, kale chips, bone broth tonics, paleo bagels, celebrity smoothies — it’s almost guaranteed to become a viral sensation among the hot and health-obsessed.