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For a prime minister accused by his critics in recent months of talking down the UK's economy, his tone on AI had a boosterish feel, attempting to do what prime ministers can do – be the mood-makers of the country on an issue and how it's approached.

It’s great to hear people be so boosterish about SELA, a region that needs all the positive press it can get.

Carrying the bag in your own city seemed too boosterish, too earnest for a New Yorker, whereas outside the city, the local merch telegraphs your hometown pride and N.Y.C. pedigree.

That boosterish tale of California’s endless possibility turns out to have been built with sweat, oppression, coercion and genocide.

And while the new document uses less boosterish language, it still emphasizes Britain’s ambitions in the Indo-Pacific region.