BRANDED CONTENT Definition & Meaning

branded content

[ bran-did kon-tent ]

Phonetic (Standard)IPA

noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.:
I found some delicious branded content on their recipe website.

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�y��vlog History and Origins

Origin of branded content¹

First recorded in 1990–95

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Example Sentences

Examples have not been reviewed.

He consults on the side while running a company that makes commercials and music videos and working on branded content and deals.

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Occupations: Royston is a branded content specialist; Selihah is a publicist.

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Chalamet was nominated in the media and entertainment branded content category for his ad for Apple TV+, a follow-up to last year’s campaign with Jon Hamm.

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They agreed to an hourlong segment with Bleacher Report, which does branded content with the online betting company DraftKings, because Johnson has worked with it before and enjoyed the relationship.

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The collectives - some 200 of them - seek donations from boosters, alumni and fans and then arrange opportunities for athletes to be paid for endorsements, public appearances, autograph-signing and posting branded content to their personal social media channels.

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