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This year, the company has added print versions of The Long Island Press and Brownstoner, a Brooklyn-based website.

Helped by being able to use Brownstoner to promote Brooklyn Flea, they were able to attract 100 vendors and about 1,500 visitors to their first market.

They met while Mr Demby was working as a speechwriter for the Brooklyn borough president, and Mr Butler owned and ran popular real estate blog Brownstoner.

Mr. Butler, who had been a Merrill Lynch vice president before leaving in 2007 to start the Brownstoner real estate website, had come to Mr. Scott for advice, directed by a mutual friend in finance.

As for the look of the place, Jonathan Butler, the founder of Brownstoner, and his Brooklyn Flea partner, Eric Demby, had some basic rules: No distressed wood and no Mason jars.