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The first 32 laps of the third stage was exciting three-wide racing with Ryan Blaney, Bubba Wallace and Byron all battling for the lead.

But a lot of eyes were on Bubba Wallace, the only Black driver in the race.

Fertitta is a Houston-area businessman and head of Landry’s, the restaurant group that owns brands like Morton’s steakhouse, McCormick and Schmick’s and Bubba Gump Shrimp Co.

“It probably wasn’t the best negotiating tactic, but I said, ‘Yeah Bubba!” said Steiner.

For his part, Hulk Hogan was the protagonist in a sex-tape scandal apparently engineered by his former friend, radio personality Bubba the Love Sponge, and his wife; Hogan's lawsuit over the circulation of the video, which put Gawker Media out of business, was underwritten in part by tech billionaire Peter Thiel.