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In the company’s first appearance at CinemaCon, executives repeatedly reiterated Amazon MGM Studios’ pledge that theatrical distribution was a major part of its business plan.

To this day, Mansour said Black Image Center doesn’t have a clear business plan — something that she hopes will have time to develop without the pressure of maintaining a physical space.

Despite partnering with his brother, a corporate banker, on a business plan, Harris said Bloom & Plume struggled to break even during its entire five-year run.

But cracks were already emerging in the company’s business plan at the time it went public.

It added that later this week it will publish a "new strategic business plan" which will set out "how key statistics and services will be prioritised over the year ahead".