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The council also fears that marketing bell-ringing—or campanology—as exercise would sever ringing’s link with Christian worship and jeopardize its relationship with church bodies.

Mr Rudd set out the project's bold blueprint for putting Norwich on the map as a centre of campanology tuition.

St Peter Mancroft is described as an ideal location for novice bell rope pullers, who by dint of tenacious toll toil could one day hope to become to campanology what Usain Bolt is to sprinting.

When Jeremy Hunt lost his bell-end during a campanology stunt to launch the Olympics, he seemed to be parodying several presentational disasters by Mannion.

"My goodness me are you all right?" asked the Olympics minister, putting the "camp" into campanology.