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“It might mean finding that writer who is just being overlooked because of the canonicity of, say, Toni Morrison,” Rambsy says.

“Tomos - is just a paper, the result of restless political and personal ambitions. It was signed in breach of canonicity and this is why it has no power”, Vladimir Legoida, the head of the Russian Orthodox Church Synodal Department for Church-Society and Media Relations, posted in Telegram messenger.

When he looks at a meme on social websites like Reddit, he can create a measure called “canonicity” for it—how unusual it is.

Lower canonicity means the idea is more unusual, and more likely to go viral.

We grasp at canonicity — Han shot first! — to deal with uncertainty.