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"So I think carbonating it and adding fruit flavour makes it more interesting. That's the real innovation."

What’s the demographic crossover between Snoop fans and folks who carbonate their own beverages at home?

While some studies have found that people who drank carbonated water reported it helped them feel fuller for longer, other studies have actually shown it may have the opposite effect.

Andrew Thornton KC, for Britvic, said in written submissions that the company was "the largest supplier of branded still soft drinks and the number two supplier of carbonated soft drinks in Great Britain".

Heart cockles and many other marine animals use a special form of calcium carbonate called aragonite to make their shells.