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A clean house with fresh paint everywhere will catch someone’s eye before a disorganized mess will.

“He did things like color-coding the boxes, blue for men, green for women and orange for boys, so you could see what inventory you had right away. He would only open stores that had a free right-hand exterior wall because he thought that was the best place to catch someone’s eye if they were driving by.”

The more he scores, the more passes he intercepts, the more tackles he makes, the more likely he is to catch someone’s eye.

They like to march between the shouting students and the masked anti-fascists, waving to onlookers and hoping to catch someone’s eye long enough to exchange a smile.

“I’m looking around to catch someone’s eye—you know, maybe raise an eyebrow—but they’re all just looking straight ahead with these blank faces. They’re scared. They’re frozen with fear.”