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The goal of experiential marketing is to build closer ties with consumers than can typically be forged through traditional tactics like television commercials or cents-off coupons.

It's a cents-off coupon married to a Friday-after-Thanksgiving shopping frenzy.

It has mounted a classic P & G campaign to promote Citrus Hill brand juice in Iowa and Indiana with cents-off coupons, free samples and a TV advertising blitz.

With inflation grabbing from household budgets, those cents-off coupons and money-back refund offers have become more than an appealing way of stretching the food dollar: to many they are a way of life.

While couponing and refunding are hardly new�one of the first cents-off offers was devised in the 1890s by C.W.