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The first big markets where it became cerveza numero uno were, not surprisingly, the heavily Hispanic metros of Los Angeles, San Francisco, San Diego, and Las Vegas.

El diseñador Fabien Cappello lo reimaginó como un espacio público dinámico, con mesas de pícnic y toldos pintados en azul regio y amarillo autobús escolar, y un puesto de comida que sirve café y cerveza.

The design team behind Trejo’s Cerveza — named after Hollywood star and Mexican tough guy Danny Trejo — opted for the words “Mexican Craft Lager” on its beer, which is brewed by Lincoln Beer Company in Burbank, Calif.

Trejo’s Cerveza is now distributed in five states.

Put this in a paloma or a Bloody Maria, or add an ounce or two to a michelada made with Athletic Brewing Company's Cerveza Atletica nonalcoholic beer.