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“We were already working with organizations that were regulated and mandated to monitor whales,” says Emily Charry Tissier, a co-founder of Whale Seeker, which is also part of the Whale Carbon Plus project.

“A lot of what’s missing with high-quality blue carbon is proof” that the program is working and actually sequestering carbon, Charry Tissier says.

“I wish we didn’t have to translate it into dollars and cents,” Charry Tissier says.

So Charry Tissier considered how the company’s whale detection data might be used to develop a new carbon credit program that would financially incentivize companies to protect whales.

The team has identified narwhals in four years’ worth of aerial images provided by the mining company Baffinland Iron Mines, which Charry Tissier says collects such photographs as part of permit requirements and its own commitment to operate sustainably.