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Baldanza was proud of the cheapo transformation, calling his airline the “dollar store of the sky.”

Still, by going full cheapo, the legacy carriers are able to compete more directly for cost-conscious flyers.

It’s a fun, dark, sad, seedy story — an only-in-L.A. experience with cultural implications far beyond one cheapo fast-fashion brand.

In this holiday season — especially the day after Christmas, once all the gifts are unboxed and laid out and it became clear that Aunt Cheapo spent way less on your acrylic scarf than you did on her cashmere — we are supposed to reflect and celebrate the highest form of giving, to do it without expecting anything in return.

It wasn’t that he made the best choice each and every move, but he was almost never forced into playing or being on the receiving end of a one- or two-move unsound combination: a “cheapo,” the term for a “cheap move.”