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It showed the tool helping a cheesemonger in Wisconsin write a product description by informing him Gouda accounts for "50 to 60 percent of global cheese consumption".

The company also called on cheesemongers around the world to contact them if they suspect they have been sold the stolen cheese, particularly clothbound cheddars in a 10kg or 24kg format with the tags detached.

Some merchants — a cheesemonger, a produce vendor, a baker — said that they had long counted local householders as their main customers, but that picnic-sized portions for tourists yielded cash bonanzas.

Team USA embraced its underdog status going into the competition, and Rollins and Johnson, under the tutelage of coach Adam Moskowitz, were out to prove that “American cheesemongers are world-class.”

“This is an opportunity for me on an international platform to show that American cheesemongers are world-class and we also can be redeemed. That people change. People get better. We get better.”