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It was every bit as pink as it is today, but bore a decidedly less charming name, Chemico Bath and Household Cleaner, and came in a gray glass jar.

For example, Howe Sound Co., for which "Chemico" is building a new $2,500,000 Utah plant to utilize the process, will be able to turn out 4,000,000 Ibs. a year of pure cobalt, or about 50% of U.S. consumption.

The Chemico method, using ammonia or acid, dissolves this concentrate in an "autoclave," similar to a huge pressure cooker.

Chemico's Kansas-born chief engineer, Edward S. Roberts, 48, has been working on the process for 18 years; the company spent some $3,000,000 on research perfecting it.

To get some on-the-job training, he took a laborer's job at night at a caustic-soda plant being constructed by Chemico of New York.