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It differs from its internet-cousin clickbait, where a headline is used to tempt a reader to click through to view a video or article.

Also, the multiview streaming will allow views to "move around the screens, switch the audio, and click through to watch full screen."

Where we used to know the name of the chef or the local owner, more often now, we click through delivery apps with no sense of who’s cooking or where our money is going.

They might consider making bettors click through an extra “are you sure about this?” prompt when placing a wager with unusually poor odds.

While frequent X users who saw the clip could click through to the original post and see the original poster disclose it was a parody, Etzioni said that with more than 130 million views, some users are bound to see Musk's post, which only includes the caption "This is amazing" with a laughing crying emoji, and believe it to be "informative" if not "genuine."