CLICKSTREAM Definition & Meaning

clickstream

[ klik-streem ]

Phonetic (Standard)IPA

noun

the sequential path of mouse clicks executed by a user when browsing one or more websites, analyzed to determine interest in particular content.

clickstream

/ ˈ��ɪ��ˌ��ٰ��ː�� /

noun

a record of the path taken by users through a website, enabling designers to access the use being made of their website

clickstream

/ ��ĭ��′��ٰ�ŧ��′ /

The sequence of links that are clicked on while browsing a website or series of websites.

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�y��vlog History and Origins

Origin of clickstream¹

First recorded in 1990–95; click ¹( def ) + stream ( def )

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Example Sentences

Examples have not been reviewed.

“We wrote and called nearly a hundred companies, and asked if we could have the raw data, the clickstream from people’s lives.”

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Clickstream data, chats, even social media searches show “a direct correlation to intent and behavior. We were able to ingest that into modeling, and get a 20% increase in predictability.”

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It takes clickstream data from customers and combines it with the content that operators want to promote, then pushes recommendations to consumers.

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By capturing smart product telematics and analyzing consumer clickstream data, companies can more accurately forecast supply needs and react quickly to optimize production and delivery.

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David explained that Hadoop was probably being most widely used in marketing. because it is best suited to unstructured and semi-structured data: Images, social media data, call center transcripts, and clickstream data, for example. So marketers use Hadoop to improve their understanding of customers and prospects, and their ability to sell them the right product, at the right time, using the right channel.

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