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In fact, The San Francisco Bay Guardian, one of the city’s weeklies, explicitly advertised its usefulness for just that purpose, printing a special clip-out page in last week’s issue.

"It's a brand that harks back to the golden age of flight, when air travel was about more than just getting from point A to point B," said Jasionowksi, who described United's logo as "a Powerpoint clip-out".

The clip-out order form for the book said, "Yes, I want to ride with General Nathan Bedford Forrest!"

In one of its issues, the Communist Party youth organization daily, Komsomolskaya Pravda, printed a clip-out coupon in English for readers, preaddressed to President Reagan at the White House.