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But the December single — an uptempo, longing love song set at Christmastime — immediately shot up the charts and never went away, returning each holiday season and “lodging in the world’s collective unconscious like no Christmas song in at least half a century,” according to a previous Times report.

He would understand irony as an archetype drawn from our collective unconscious.

It also boasts the hook of reviving proven IP, and though it’s not exactly “Star Trek,” the original ran for nine years and is rerunning still; it has a seat in the collective unconscious.

At a time when conversations around self-discovery are surging, the analyst’s theories on the collective unconscious, archetypes and shadow are increasingly influencing the work of social media-savvy healers, therapists and life coaches.

Shadow is one of them but also synchronicity, introversion and extroversion, the collective unconscious.