CONSUMER PACKAGED GOODS Definition & Meaning

consumer packaged goods

[ kuhn-soo-mer pak-ijd goodz ]

Phonetic (Standard)IPA

plural noun

Economics

goods that are bought for short-term usage and replaced frequently, as food, cosmetics, and clothing, in contrast to goods bought for long-term usage, as appliances and furniture. : CPG

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�y��vlog History and Origins

Origin of consumer packaged goods¹

First recorded in 1955–60

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Example Sentences

Examples have not been reviewed.

But it’s not just consumer packaged goods companies feeling the pressure.

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Nationwide, Walmart is the most popular retailer, capturing 21% of consumer packaged goods spending, according to consumer data company Numerator.

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Pharmaceutical companies have seemingly unlimited budgets to promote their wares: according to the media analytics firm Guideline, pharma surpassed tech and auto in 2023 to become the second largest industry for ad spending, behind only consumer packaged goods.

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“It’s mostly the over-50 baby boomers who are being a little more conservative with cash this year, but a lot of that wealth gets passed down to the Gen Xers and Gen Zers,” said Brendan Heegan, founder and CEO of Boxzooka, an order fulfillment center in New Jersey that ships luxury fashion apparel and high-end consumer packaged goods.

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And while there's still a need for a similarly big player to volumize Kernza sales, smaller companies can keep farmers growing the crop while consumer packaged goods companies dawdle on the sidelines.

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