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In a blog post, Goldman cited cases involving Section 230 of the Communications Act of 1934, which says: “no user of an inactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

Last fall, Peloton and athletic wear maker Lululemon announced a five-year partnership with the interactive fitness company, becoming the exclusive digital fitness content provider for Lululemon, which became the primary athletic apparel partner to Peloton.

In return, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning in early 2024.

OpenAI, for instance, signed a six-year deal with content provider Shutterstock this summer to use the company's image, video and music libraries for training.

The interactive fitness company steps in to become the exclusive digital fitness content provider for Lululemon, which in turn becomes the primary athletic apparel partner to New York-based Peloton.