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This was reflected by some contestants in Daloa who felt the rule removed an element of personal expression.

The former "Voice" contestant was meant to perform in October 2020 but was booted after he was seen partying in an Alabama bar sans mask.

Netflix also has other dating series, including “Perfect Match,” which features a mix of contestants from the streamer’s reality shows.

Over the years, several contestants have quit the Bafta TV Award-winning show, billed as "Britain's toughest job interview", before being fired or hired, including in the latest series.

Kuwaiti-headquartered investment firm ARC Global Investments and some former Apprentice contestants also have a sizeable stakes, though those holdings are currently subject to legal fights.