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Online, their feminist message and financial education content have resonated with over half a million Instagram followers, even as many American corporations dismantle many DEI initiatives and social media messaging.

“It is hard to imagine how these tariffs would not wreak havoc upon the profit margins of major multinational corporations.”

Just last week, China's leader was sitting down with chief executives from big international corporations – including many from Europe – and the imagery was clear.

The company is exploring changing the for-profit subsidiary to a public benefit corporation.

All are sick of big corporations, she said.