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In recent years he has even released albums via British national newspapers – 2007’s Planet Earth was released as a covermount with the Mail on Sunday, while 2010’s 20Ten was given away with the Daily Mirror and Daily Record.

It was a chance encounter with a track on a music magazine CD covermount that inspired Kiwanuka to find his rootsy-folk sound.

Now, I have issues with YouTube, and I fully support an artist's right to decide what happens to their music, but Prince's decision to make his new album available as an exclusive covermount goes against his philosophy of reaching as many listeners as possible.

Pointing out that his record sales have halved since the first Daily Mail covermount in 2007, it claims Prince's latest move "could kill his career".