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He is a traffic director at the center of a cultural and societal maelstrom, balancing the interests of contributors, celebrities, politicians, museum curators and an army of craft unions.

The craft union officials also sought the help of the president of the United States.

The new project charts a path away from organizing video game workers along the Hollywood craft union model.

He asked the mayor to refrain from contracting with the company unless it allowed craft unions to do their pieces of the work.

"The new tendency is we find more and more so-called craft unions - unions which represent only one part of a company or branch like doctors or pilots."