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Unlike Grant, McGilbert strayed away from crowdfunding, as she doesn’t see it as a sustainable business model.

Many juggle multiple income streams—subscriptions, ad revenue, crowdfunding—just to sustain their work, leaving them vulnerable to burnout and reactive rather than strategic in their output.

It was instead the result of a crowdfunding campaign that was launched by a Republican.

Having experts on board helps to identify "blind spots", he says, and hitting the crowdfunding goal means the project will have time to build its database before launch.

Athletes have reported relying on food stamps, racking up credit card debt and resorting to crowdfunding to make it to the Games.