�y��vlog

It’s a custom facial, tailored to your skin’s needs, and all the products used are paraben-free and cruelty-free.

Marketing the brushes as vegan and cruelty-free also tapped into a wider trend in the fashion industry to move away from animal-derived textiles such as leather and fur and many professional make-up artists also became fans of Spectrum's brushes.

Advances in genetic engineering are allowing us to harness microorganisms to produce cruelty-free products that are healthy for consumers and healthier for the environment.

Once a trailblazer for championing ethical trading and cruelty-free beauty, The Body Shop appears to have stayed still as rivals in the natural, clean beauty space, such as Lush or Neal's Yard Remedies, have moved ahead.

Founded in 2020, Gomez’s Rare Beauty prides itself on 100% vegan and cruelty-free products — appealing to the socially conscious consumer who also wants some subtle glam.