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The first product using these cultivated meats for animal consumption went on sale earlier this month.

"I think for consumers, the idea of cultivated meat is quite different," Chen said, using another term for lab-grown protein.

If cultivated meat and insects are pitched as necessary sacrifices, any gains they make may be temporary at best.

Global investment in the cultivated meat and seafood sector dropped dramatically in 2023 to less than a third of what it was the year before, a report by the Good Food Institute found.

Still, it’s a deflating end to a year that started with great optimism for the cultivated meat industry.