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Clicks and the occasional cussword fill the air in the eSports Nexus, a room in Morningside’s Roadman Hall.

Setting hot revelers ablaze above Mustard’s sibilant, minimal beats, YG offered a lesson in the cussword's grammatical versatility while presenting songs from his new album, "My Crazy Life."

"Jeezum" was variously described as a polite Vermont cussword and as a description of Jeffords' halting, modest speaking manner, "Aw jeez, um."

Unfortunately, Google has also become essentially a tool for the creation and perpetuation of lousy journalism thanks to the huge role it has played in turning an incredibly safe and well-regulated industrial process – hydraulic fracturing, or “fracking” as it has come to be known – into a veritable cussword in the American lexicon.

Then, drawing the obnoxious missive from his pocket, he tore it open, with something that sounded very like a “cussword,” and spread the sheet out on the table before him.