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To make chocolate chip cookies with a singular, melt-in-your-mouth texture, we'll need a couple ingredients that aren't found in traditional recipes: custard powder and confectioners' sugar.

Custard powder, as it is known in the U.K. and the rest of the Commonwealth nations, is primarily cornstarch with food coloring and flavorings like vanilla.

In America, custard powder isn't readily available in supermarkets, but another, almost identical product is: instant pudding mix.

But what if you use custard powder for something other than custard?

No, the rise in 70s food sales is happening across the nation – custard powder, up 336%!