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It depends on how much of the cost increase Nike decides to pass on to customers, if any, and how long they think the tariffs will actually be in place for.

"Sam trying hard to attract Indian customers," one user said.

It also risks confusing customers, as the same games can be purchased for different amounts depending on whether they are buying the physical game or the digital-only version.

That's because the companies importing the goods may pass the costs of the tariffs on to customers or simply bring fewer products into the country, creating a limited supply.

Here, he plays a garrulous video-store clerk named Hank who challenges customers to name the best movies about underdogs.