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customer relationship management

noun

  1. the practice of building a strong relationship between a business and its customers and potential customers CRM
“Collins English Dictionary — Complete & Unabridged†2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

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Salesforce is the world’s largest provider of customer relationship management software, which enables businesses to track and manage customer information and interactions.

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The customer relationship management software company said online sales rose 1% to about $7.5 billion year-over-year on Thanksgiving.

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Ms. McDavitt, who lives in Vallejo, Calif., and works in customer relationship management for a transport company, said she had been passed over for several promotions because she lacked the requisite degree.

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And second, Slack and Tableau were not well integrated and strayed from Salesforce’s core business: customer relationship management, Jaluria said.

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Last year, Microsoft launched an app called Viva Sales that automates some customer relationship management, or C.R.M., functions across its products, including Teams and Outlook.

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