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The Advanced Computer Software Group was fined for a breach that put personal information of 79,404 people at risk, the UK's data protection watchdog said.

The Information Commissioner's Office previously said it expected Meta to consider data protection concerns before it launched an ad-free subscription.

"This means that, among other data protection standards, organisations must demonstrate that people can freely give their consent to processing of their personal information for personalised advertising."

And "consent or pay" models may fall foul of data protection law in the UK if a user's consent has not been "freely given", according to the ICO.

"If organisations choose to adopt a 'consent or pay' model, they must demonstrate the model is compliant with UK data protection law," a spokesperson told the BBC.