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"I get messages all the time. 'Hey, I want to try this day trading shorting thing.' In the comment section, emails - minimum one a day. And I always say, 'look, are you employed? Don't do it'."

In its first day trading on the New York Stock Exchange the German footwear company's shares never touched their IPO price of $46.

The company that ended its first day trading up more than 160% after its New York stock market debut in 2019, saw its shares fall by almost 12% on Monday after it reported a plunge in sales of almost a third.

Q: Day trading has gotten more popular since the pandemic, and people are getting investing advice on social media.

Brokerages like Robinhood, Schwab and Ameritrade, which were at the center of the meme-stock mayhem, credit the practice — which involves selling customer trades in bulk to a market maker like Citadel or Virtu — with making their commission-free trading business model possible, and bringing a new generation of Americans into day trading.