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Ministers want to give off a sense of demonstrable toughness, visible muscularity.

Over time, for instance, the pseudo-science of "evolutionary psychology" started to collapse, as real scientists educated journalists and the larger public about why it's demonstrable nonsense.

"I spend a fair bit of time with players who are in between playing the game and having demonstrable symptoms. What I'm finding from conversations with them is they are scared to death."

The first minister said independence had to be established as a “compelling and demonstrable” proposition.

“If we don’t see demonstrable results, I’ll start to redirect money,” he said at the time.