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Another idea is requiring recordings and images to carry a digital watermark.

Microsoft unveiled its own election year initiatives on Tuesday, including a tool that will allow campaigns to insert a digital watermark into their ads.

Adding a digital watermark to an AI-produced item isn’t as simple as, say, overlaying visible copyright information on a photograph.

You can imagine a day when we can verify the authenticity and provenance of a video by way of a digital watermark.

An "inaudible digital watermark" will play behind the credits, which will unlock "a whole new area of the game to explore" as well as play a new clip that'll serves as a "different ending" to the film, reportedly.