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Richard Viguerie was the great direct mail fundraiser of the right and pioneered all these techniques for inducing people to send their money to right-wing causes.

The campaign will include canvassing, digital advertising, direct mail, events and appearances by Scott and other elected officials in minority communities that Scott said Republicans have too often avoided.

Her announced fund-raising numbers in January, which included $11.7 million from digital and direct mail outreach and 69,274 new donors, signaled a desire for her not to fold.

Staff members have sent a blitz of text messages, phone calls, emails and direct mail urging these supporters to caucus.

As part of that effort, the campaign focused on direct mail, aided by the list it has rented from Pence’s nonprofit, Advancing American Freedom.